Enterprise conversations opened
£400k
Opportunity generated
Cost Per Lead from Direct Mail
CHECK 5 TARGET ACCOUNTS FREE
No campaign commitment required.
Received something unusual from Direct Mail Connect?
You’ve already seen the principle in action: physical outreach can create attention that crowded digital channels struggle to achieve.
PRIORITISE
Focus on the 50–100 accounts where one new-business conversation could justify the campaign investment.
VERIFY
Assess decision-makers, workplace location and reachability before committing spend to physical outreach.
CONNECT
Use distinctive direct mail alongside coordinated email, LinkedIn and sales follow-up to turn attention into conversations and pipeline.
Pipeline starts with actually reaching the right person.
B2B teams can identify the right companies and decision-makers, but that does not automatically mean those people are reachable at the workplace address in their data. Hybrid working, multiple offices, registered addresses and outdated location information can make physical outreach difficult to execute confidently. Direct Mail Connect adds a workplace-intelligence layer before the campaign is built, helping teams focus effort on the accounts most worth pursuing.
Poor reachability means wasted creative, wasted postage, weaker follow-up and fewer opportunities to start a conversation.
Reachability is the first step. Pipeline is the goal.
The Direct Mail Connect Reachability Score helps prioritise which target accounts appear most suitable for physical outreach before campaign spend is committed. It combines workplace, location and delivery evidence to create a simple 0–10 indication of confidence.
8–10
STRONG CANDIDATE
Strong evidence of active workplace presence and a suitable location for physical outreach.
5–7
INVESTIGATE
Some positive workplace signals are present, but additional verification may be useful before sending.
0–4
LOW CONFIDENCE
Limited evidence that physical outreach will confidently reach the intended workplace.
These are prioritisation indicators, not guaranteed delivery outcomes.
The score is not the end result. Once the strongest accounts are identified, Direct Mail Connect can develop the physical campaign, coordinate email and LinkedIn follow-up, manage responses and help turn attention into new-business conversations.
Give us 5 target accounts. We’ll show you where we’d start.
Send us five companies you’re trying to break into. We’ll assess their workplace and location signals and show you where we would feel most confident using physical outreach as part of a pipeline-generation campaign.
The purpose is simple: identify where physical outreach could give your sales team the best opportunity to start a conversation.
Knowing who to reach is only the beginning.
Once the strongest target accounts are identified, Direct Mail Connect can build the wider campaign around them: target-account prioritisation, workplace verification, campaign strategy, distinctive physical creative, direct-mail fulfilment, email follow-up, LinkedIn follow-up, response management and meeting generation.
The objective isn’t to produce a score. It’s to give your sales team more opportunities to start valuable conversations with priority accounts.
From 5 accounts to a focused pipeline campaign.
The free Reachability Check shows where we would start. For companies that want to go further, Direct Mail Connect can apply the process across a focused list of 50–100 priority accounts and manage the campaign from account selection through to follow-up.
See where physical outreach could have the strongest chance of reaching your priority accounts before committing to a larger campaign.