DIRECT MAIL CONNECT PIPELINE BUILDER
Open conversations with the accounts your digital outreach is not reaching.
The Direct Mail Connect Pipeline Builder combines account research, delivery intelligence, distinctive mail and coordinated follow up to create conversations with priority accounts.
PRIORITY ACCOUNT PIPELINE
Named target accounts
Researched prospects & deliverability
Distinctive physical outreach
Sales conversations
nCINO · CASE STUDY
8
Enterprise conversations
£400k
Opportunity influenced
ANOTHER CONCEPT · SEPARATE CAMPAIGN
Approximately £80
Per qualified lead
Digital outreach is easier to produce. It is harder to notice.
Decision makers receive more automated outreach than ever. Direct mail earns attention when it reaches the right person, at the right location, with the right message.
Direct Mail Connect brings research, delivery confidence and follow up into one coordinated pipeline.
“Direct mail is an untapped channel. The people who responded were C-suite people, not just managers.”
Rob Taylor · Director of Field Marketing, nCino
nCINO · CUSTOMER EVIDENCE
“Direct mail far outweighs the response rates of any other channel we use.”
Rob Taylor · Director of Field Marketing, nCino
One connected system from target list to sales conversation.
01 / IDENTIFY
Prioritised contacts and confirmed locations
02 / GET NOTICED
Distinctive physical outreach
03 / CONVERT
Coordinated follow up and sales conversations
Better direct mail starts with better decisions.
Direct Mail Connect does more than find an address. We assess who should receive physical outreach, where it should be sent and what evidence supports the recommendation.
ILLUSTRATIVE EXAMPLE · INTELLIGENCE DOSSIER
Campaign suitability assessment
CAMPAIGN SUITABILITY
Role relevance High
Workplace-location confidence 92%
Office-working evidence Verified
Deliverability status Ready
Supporting evidence Reviewed
Recommended campaign action Proceed
nCino demonstrates enterprise conversation and opportunity influence. Another Concept demonstrates the cost efficiency of a separate digital agency campaign. Each result is shown with its own source below.
nCINO · CASE STUDY RESULTS
nCino
8 enterprise conversations
nCino
Contributed to a £400k sales opportunity
ANOTHER CONCEPT · SEPARATE DIGITAL-AGENCY CAMPAIGN
Another Concept
Approximately £80 per qualified lead
nCino case study
8 enterprise conversations · £400k opportunity influenced
ANOTHER CONCEPT · SEPARATE DIGITAL-AGENCY CAMPAIGN
Alex Gregory · Performance Marketing Director, Another Concept
Separate digital agency campaign: approximately £80 per qualified lead.
ANONYMISED RESPONSE EVIDENCE
ANONYMISED EMAIL RESPONSE
ANONYMISED LINKEDIN RESPONSE
Discuss Your Target Accounts
Results from previous Direct Mail Connect campaigns. Outcomes vary according to the offer, target market and follow-up activity.
Built for selective, high value growth.
Pipeline Builder is for teams pursuing a defined list of high value accounts. It combines deeper account research, distinctive outreach and coordinated follow up when one meaningful win can justify the investment.
Most suitable when:
✓ You are pursuing 50 to 100 priority accounts
✓ One new customer is worth £25,000 or more
✓ The target market contains identifiable decision makers
✓ Your team can follow up generated responses
✓ You want research and creative to work together
Best suited to considered campaigns, not high volume consumer mailings.
Start with the accounts where one conversation can matter.
Tell us which accounts you want to reach. We’ll help assess whether a focused Pipeline Builder campaign is the right route.
Prefer to speak directly? Contact Direct Mail Connect.
Could direct mail open the accounts your digital outbound isn’t reaching?
Tell us which accounts matter. We’ll help assess whether the Pipeline Builder is the right route to reaching them.
Discuss Your Target Accounts